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London Stock Exchange

Discover London Stock Exchange’s new brand platform, “Setting the Stage.” A bold repositioning designed to showcase how it powers growth, innovation, and possibility across global markets. Explore how we brought this vision to life through strategy, design, and storytelling that set the stage for our customers’ success.

HSBC

Discover how HSBC's brand was refreshed and reinvigorated to create more exciting and intuitive customer experiences from London to Hong Kong, across apps to airports, and everything in between 

Nissan

Discover how Nissan’s brand was transformed through exciting first-person digital experiences that drove performance, igniting passion, and winning 33 industry-leading awards in just three years.

London Stock Exchange Group (LSEG)

Discover how LSEG's brand was created from 26 small and large businesses to become the world's leading data, markets, and infrastructure provider that powers the global financial system.

Formula 1

Evolved Formula 1 into “the world’s most intelligent engagement platform” — creating more personalised, immersive, and commercially valuable fan experiences across digital, mobile, social, and broadcast ecosystems.

Reality TV

Discover how Nissan and PlayStation’s GT Academy turned gamers into professional racers, proving virtual skill can fuel real-world speed. 

FTSE Russell 

Discover how the FTSE Russell was transformed from indexes into a trusted brand at the centre of global markets.

Our Fallen Woman

A cinematic historical fiction and transmedia & AI-enabled storytelling project exploring survival, migration, reinvention, and life in the cracks of empire between 1880–1925 across Ireland, London, and New York.

Infiniti

Discover how Infiniti’s Inspired Performance philosophy transformed the brand by delivering bold design, exhilarating drive experiences, and earning global recognition for pushing the limits of luxury performance.

Brand & Design Systems

See how leading global brands are built as products, not just guidelines. Through real-world examples, discover how data, design, and technology combine to create connected systems that scale across channels, platforms, and experiences.

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Cannes Lions

Award: 3 Lions

Gold: Branded Content & Entertainment /

Bronze: Branded Content & Entertainment /

Bronze: Lion for Best Use of Branded Content & Sponsorship​

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GT Academy, created by Nissan and PlayStation, turned gamers into professional racers through an unprecedented digital-to-real-world experience. Blending performance, technology, and storytelling, the campaign redefined engagement—earning multiple Cannes Lions and proving that virtual skill could fuel real-world speed.

See the work > 

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D&AD

Award: Wood Pencil

Wood Pencil /

TV & Cinema Advertising /

Long Form Branded Content 

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With ‘GT Academy’, Nissan and Sony created a once in a lifetime opportunity to take a player’s driving skills from virtual to reality and become a professional race- car driver. The platform meshed gaming, branded entertainment, events and social media, including a nationwide online gaming contest and reality TV series that aired primetime on Speed network.
 

​See the work > 

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