Nissan Leaf
World’s First Mass Produced Electric Car
When the Nissan LEAF launched, it wasn’t just a new car—it was a new kind of experience. The creative positioning focused on simplicity, silence, and sustainability. With zero emissions and whisper-quiet performance, LEAF reimagined what driving could feel like. The campaign leaned into a clean, future-facing aesthetic—minimalist design, calming soundscapes, and user-first tech—setting a new standard for electric mobility and ushering in a more conscious era of driving.
Nissan Rogue "The Detour"
With Google Maps
The Detour turned test drives into real adventures. Blending Nissan Rogue’s smart tech with Google Maps integration, the campaign invited drivers to skip the usual route and explore something unexpected. The creative experience was immersive and cinematic—pairing real-time navigation with curated scenic detours that showcased the Rogue’s capabilities in action. A bold shift from showroom to story-driven exploration, bringing utility and emotion together behind the wheel.
Nissan x Microsoft
Pathfinder Kinect Experience
This interactive campaign reimagined the car showroom through motion-sensing innovation. Using Microsoft Kinect, Nissan brought the 2013 Pathfinder to life in an immersive, touchless experience—inviting users to explore the SUV’s features through gesture-based navigation. The creative fused cutting-edge tech with elegant design, making product discovery intuitive, playful, and unforgettable. A pioneering step in experiential marketing that bridged digital engagement with physical product storytelling.