Brand and Design Systems
Discover how global brands can operate through connected enterprise systems that bring people, data, design and technology together. Through real examples, see how AI-enabled capabilities connect colleagues and customers while scaling consistent experiences from apps to airports, markets to platforms.
See how these systems empower thousands of people worldwide to create faster, collaborate better and deliver more consistent customer experiences.
London Stock Exchange Group (LSEG)
Discover LSEG’s Enterprise Brand, Marketing & Customer Experience System, connecting people, data, design and technology across the organisation. Built with AI-enabled capabilities, it empowers 25,000+ colleagues and partners to deliver consistent, connected customer experiences across every touchpoint and bring LSEG’s promise to #MakeMorePossible to life.
HSBC
Discover how HSBC global brand and marketing ecosystem, was transformed from fragmented experiences to a connected, digital-first design system. The end-to-end transformation brought together brand strategy, design, technology and customer experience across apps, branches, airports and markets worldwide, enabling 90,000+ users to deliver a more consistent and connected HSBC experience.