This campaign redefined what a hybrid could be—merging raw performance with luxury. The creative spotlighted the Infiniti Q50 Hybrid as a high-velocity, precision-engineered machine, challenging perceptions of eco-friendly driving. With sleek visuals, high-octane energy, and a visceral soundscape, the film positioned the Q50 as not just efficient, but exhilarating—proving sustainability and speed can share the same lane.

#RaceFace turned the thrill of Formula 1 into a viral fan experience. Launched around the US Grand Prix, the campaign invited fans to capture and share their best race-day expressions—mirroring the intensity of F1 drivers in action. Combining social media, on-site activation, and high-energy content, it brought fans closer to the Red Bull Racing team while fuelling engagement and brand visibility. A playful, adrenaline-charged campaign that put fans at the heart of the action.