London Stock Exchange
#SettingTheStage
Discover London Stock Exchange’s new brand platform, “Setting the Stage.” A bold repositioning designed to showcase how LSEG powers growth, innovation, and possibility across global markets. Explore how we brought this vision to life through strategy, design, and storytelling that set the stage for our customers’ success.
FTSE Russell
Discover how the FTSE Russell was transformed from indexes into a trusted brand at the centre of global markets. By shaping the story, design, and experiences, including a retail proposition, FTSE Russell is now positioned as a global partner investors rely on to navigate risk, capture opportunity, and find possibility in change.
Awards and Accolades
2018
HSBC AM – Investment Week 2018
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Winner Best Use of Content, Finalist Best ESG Communications
HSBC Innovation Banking​
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Commended Financial Innovation SME Lending, Bronze Best Brand Pivot
2020
CIM Marketing Excellence Awards UK 2020
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HSBC UK – 'It’s Payback Time' Campaign.
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Winner Best Financial Services Campaign, Finalist Brand Storytelling.
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HSBC Life – Campaign Asia-Pacific 2020​​
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Bronze Best Use of Programmatic, Bronze Best Integrated Campaign (Health + Wealth Series).
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2022
Media Innovation Awards Canada 2022
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Winner Best Use of Digital, Finalist Integrated Campaign
create.hsbc – W3 Awards 2022
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Gold Branded Content Video, Silver UX/UI Innovation
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2024
FTSE Russell – Asia-Pacific Awards 2024
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Best Index Provider – The Asset Triple A.
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Best ESG Index Provider – AsianInvestor ESG Awards
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Index Provider of the Year (Fixed Income) – Insights & Mandate Awards.
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Best Benchmark Index Provider – Insurance Asia News.
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2019
HSBC UK – 'Not an Island' Campaign
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Clio Silver Print, Clio Bronze Integrated, D&AD Nom Craft Copy, Kinsale Sharks Gold, Creative Circle Gold Copy, Caples Gold Copy/Best, Epica Bronze Print, Drum Highly Commended, Campaign Top 10 Press ’19 (#3)​
2021
Cannes Corporate Media & TV Award ’2021
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HSBC Asset Management – 'Climate Transition' Film.
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Silver Dolphin Corporate Social Responsibility.
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create.hsbc – Internal Engagement ’2021
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Winner Best Global Internal Platform, Winner Best Use of Data in Personalised Content
Env. Finance Sustainable Invest. ’2021
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LSE – Winner Stock Exchange of the Year (Sustainable Finance Leadership)
2023
Marketing Excellence HK ’2023
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HSBC One – 'For Every Legendary One' Campaign.
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Gold Brand Strategy, Gold Customer Experience, Gold Event Marketing, Silver Digital Marketing, Silver Advertising.
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create.hsbc – Digital & Design Excellence
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Gold Best Internal Communications Campaign, Silver Digital Transformation (Financial Services).
European Markets Choice ’2023
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Winner Instinet Positive Change Best Company Diversity & Inclusion
2025
European WealthBriefing Award 2025
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LSEG Workspace – Winner: Innovative Client Solution – B2B UX & Brand
CANNES LIONS
Awards: 3 Lions
Gold: Branded Content & Entertainment /
Bronze: Branded Content & Entertainment /
Bronze: Lion for Best Use of Branded Content & Sponsorship
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GT Academy, created by Nissan and PlayStation, turned gamers into professional racers through an unprecedented digital-to-real-world experience. Blending performance, technology, and storytelling, the campaign redefined engagement—earning multiple Cannes Lions and proving that virtual skill could fuel real-world speed.
See the work >
D&AD
Award: Wood Pencil
Wood Pencil /
TV & Cinema Advertising /
Long Form Branded Content
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With ‘GT Academy’, Nissan and Sony created a once in a lifetime opportunity to take a player’s driving skills from virtual to reality and become a professional race- car driver. The platform meshed gaming, branded entertainment, events and social media, including a nationwide online gaming contest and reality TV series that aired primetime on Speed network.