create.hsbc

create.hsbc

create.hsbc is the home of HSBC’s brand and design system. Built on the Adobe stack + DAM, standards, and code libraries, it supports 90,000+ users—connecting everything from apps to airports.

create.hsbc

The Living Wall

The Living Wall was a collaboration space for HSBC’s global creative community—where everyone could contribute, or find inspiration to the evolve HSBC's brand and ensure every piece of work was iconic.

create.hsbc

Create Direct 

User-centric support and guidance for HSBC's global creative community wherever, and whenever users need it.

create.hsbc

Collaboration

We built an open, collaborative culture that brought the best creative minds together to shape HSBC’s brand and evolve it. with discipline, wherever customers and colleagues needed it most.

create.hsbc

Design Check 

AI-powered creative reviews, built on Microsoft Azure and trained on HSBC’s global brand assets, guidelines, standards, and code libraries delivered more consistent creative at scale.