Led the brand and experience refresh for HSBC Life, one of Asia’s leading insurance providers and a top-ranked life insurer in Hong Kong, Mainland China, and globally. With a legacy spanning over 40 years, HSBC Life plays a pivotal role in HSBC’s ambition to deliver holistic financial wellbeing for its customers.

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Defined the proposition, design system, and connected customer journey across digital, retail, and advisory channels—creating a unified experience that reflects HSBC’s purpose of Opening Up a World of Opportunity.

 

The work helped position HSBC Life as the human, accessible face of protection and wealth planning within HSBC’s global ecosystem.