Brand and Design Systems
Discover how global brands can be built as products—not just guidelines. Through real examples, you’ll see how connected systems link data, design, and technology to scale from apps to airports, markets to platforms. My work shows how digital-first, user-centric brands can empower thousands of people worldwide to create with consistency, collaboration, and impact.
London Stock Exchange Group (LSEG)
Discover LSEG’s “Brand as a Product”—a connected system that treats brand as a living platform, not just a set of guidelines. Built to integrate data, design, and technology, it powers consistent customer experiences across every touchpoint, helping 25,000+ colleagues and partners deliver on LSEG’s promise to “Make More Possible.”
HSBC
Learn more about what went under the hood of create.hsbc, HSBC’s global brand and design system. Discover how it connects apps to airports—and everything in between—through a federated system with a primary gateway built on the Adobe stack. It empowers 90,000+ users with digital-first tools, consistent design, and a truly collaborative brand experience.